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Setting bid strategy at the ad group level

[ Edited ]
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# 1
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Sorry if we're just missing something obvious, but the AdWords documentation seems to suggest pretty clearly that it's possible to control bid strategy at the ad group level rather than just at the campaign level (https://support.google.com/adwords/answer/2470113?hl=en&ref_topic=3122863).

 

But we can't! There is no "edit" link for the ad group bid strategy as shown in that answer, and when I go to the "Settings" tab for any ad group, it just says that that ad group uses the settings from the campaign.

 

This is true for all the settings (not just bid strategy), but if it helps, we are using "Maximize Clicks" as the bid setting for the Campaign.

 

Has AdWords organization changed so it's no longer possible to control any settings at the ad group level, or is there a configuration I need to change for our account?

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Accepted by MosheTLV (Top Contributor)
September 2016

Re: Setting bid strategy at the ad group level

[ Edited ]
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# 2
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@Jasen Y

 

The support link you've shared is about editing bids, not bid strategy.  Go into the campaign, and select the ad group level tab.  Select the row(s) of ad groups you want to change by clicking the box beside it/them.  Above the list of adgroups you should see some grey buttons beside the red, new adgroup creation button.  The third one over is labeled bid strategy.  It will bring up a dropdown menu. Select change bid strategy.  You should then see some radio buttons that let you select "Use another strategy."  When you select that, another dropdown menu will appear that will allow you to change to the desired strategy.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2016

Re: Setting bid strategy at the ad group level

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
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@Jasen Y

 

The support link you've shared is about editing bids, not bid strategy.  Go into the campaign, and select the ad group level tab.  Select the row(s) of ad groups you want to change by clicking the box beside it/them.  Above the list of adgroups you should see some grey buttons beside the red, new adgroup creation button.  The third one over is labeled bid strategy.  It will bring up a dropdown menu. Select change bid strategy.  You should then see some radio buttons that let you select "Use another strategy."  When you select that, another dropdown menu will appear that will allow you to change to the desired strategy.

Setting bid strategy at the ad group level

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# 3
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This option is no longer available. Here is the message in the AdWords interface:

 

Choose a new bid strategy for (1 ad group selected)

 

Your bid strategy can be changed in campaign settings. Ad group and keyword strategy overrides are no longer available.