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Setting Up Conversion Tracking

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# 1
Follower ✭ ✭ ☆

Hello everyone,

 

I was running a survey about the conversions occurred the past year and I realized that there are different conversions tracking the same action, which in this case is the purchase.

 

Basically there are three, two of them track the same exact url the other one tracks the same url without https.

 

What is causing me confusion is that the numbers for each of them is different and at this point I am not sure which is the exact number of transactions.

 

How can I re-set it in order to have the data about the purchases showing up neatly?

 

Thanks

1 Expert replyverified_user

Re: Setting Up Conversion Tracking

Top Contributor
# 2
Top Contributor

Hi PremioOscar, where are these conversions coming from?  Are they AdWords conversions (via the AdWords tracking code) or imported from Analytics, or both?

 

Unfortunately, there's no way to "reset" past data so the best you can do is sort things out from this point onwards.  Whether you use https or http depends upon the converting page (whether it's secure or not) and whether you use AdWords or GA is largely a matter of personal choice; I've seen valid arguments for both.

 

In any event, you need to ensure you end up with only one conversion being reported to AdWords or you'll have no idea of real ROAS, as I'm sure you understand.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Setting Up Conversion Tracking

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# 3
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I have both, from Analytics and Adwords. The converting page is secure and these are the url's I am tracking
www.example.com/secure/CheckOutConfirm
https://www.example.com/secure/CheckOutConfirm
https://www.example.com/secure/CheckOutConfirm

Each of them though, shows me different numbers and I can't really say which is the correct number of conversion.

I am trying to find a solution in order to obtain clear data in the future but I have no clue what to do as I don't wanna lose other data too.

Re: Setting Up Conversion Tracking

Top Contributor
# 4
Top Contributor

Hi PremioOscar, is it possible the three different types were not all working across the entire period you're looking at?  What I'd do in this is look at the Analytics figures and compare them to actual transactions reported in GA and look at the reported transactions for AdWords.

 

Which type reports the highest number of conversions - is it Analytics?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Setting Up Conversion Tracking

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# 5
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The highest number of conversion is from Adwords not Analytics.
As you pointed out one of the conversion goals wasn't reporting just for a period of time.
If I look into Analytics figures and I mean, directly from Google Analytics the number of conversion does't match at all. Every value, either in AdWords or Analytics doesn't match.