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Set Up

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi have just set up a new ad words account. the google account managers have done it all for me i.e set up add groups, campaigns, key words basically the whole thing. 

 

I am have a raining call with then at 2.00 to run over the account, however i wanted advise on if this is the best way to have done the set up as they have stressed the daily budget £40.00 per day  is not very high and may not produce great results 

 

any advice would be helpful on how we get the adds performing 

 

 

3 Expert replyverified_user

Re: Set Up

Top Contributor
# 2
Top Contributor

Hello, Jane.

 

Unfortunately, the information you've provided us with is not sufficient for us to be able to formulate a pertinent opinion. 40 pounds a day can indeed be not enough for certain accounts / businesses / targeting options, while they can be more than enough for others.

 

However, since you're about to talk to them, you can ask them why they think 40 pounds is not enough and what is the budget they suggest. They must have based their suggestion on something, since they know your business and have set your account up.

 

In any event, after you start receiving AdWords traffic, take a look at what you're spending and what you're getting from it (i.e. on ROI = Return on Investment) and take the appropriate measures.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Set Up

[ Edited ]
Top Contributor
# 3
Top Contributor

Totally agree with Calin... there is no reason why £40 a day should not produce great results - it will just produce less of them than £80.... and, of course, you will get fewer visitors which means less data to use to optimise your campaigns. Consider this... if you need 1,000 data points to be in a position to determine what is working and what is not, then getting those in 10 days is better than getting them in 100. Why? Because the sooner you can start optimising the account then the sooner the improvement in ROI kicks in. Surely it's better to start getting the improvement sooner rather than later. So a heavier spend at the outset makes sense in terms of "learning to fail quickly". But it doesn't necessarily have to work like this.

 

AdWords success is not based on how much you spend, but on how well you spend it. I must admit I'd love you to post back and tell us what reasons the AdWords rep gives you when you ask why £40 a day is not going to be enough to produce good results - and I think you should then point out to them that you are looking for them to give you quality not quantity. Once you have the quality you can pump up the budget and get as much quantity as you want.

 

Of course, your sector also impacts on this argument - clearly in terms of the data points I mentioned above, it's not the same if your clicks cost £4 or 4p - the rep's argument may be coming from this angle, so let's not dismiss the comments outright.

 

That said £40 a day is £1200 a month - I have a number of clients who spend less than that and are happy with the return it generates. In most cases as the results improve so they allocate more money to the campaigns and build on the solid foundation of a well designed campaign - as it should be.

Re: Set Up

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks you so much for your post I will be speaking to them later about this
and will repost back as it's a minefield to me







Warm Regards

Jane

Jane Spencer | Account Director

T +44 (0)20 8524 7111 | M +44 (0)7980810967

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www.ifmevents.co.uk

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Re: Set Up

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Steve will let you know what they say
i think because one of our key words promotional staff is a high bid to be on the top 3 the daily budget is spent very quickly.. it a minefeild to me

Re: Set Up

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
thanks you for you reply can I ask have a done the right thing with them setting it up for me
jane

Re: Set Up

Top Contributor
# 7
Top Contributor

Hi Jane, that's a minefield of a question itself!

 

At the risk of also being cautious, again we don't really know enough about your business or your strategy to answer that question effectively or honestly.  I'm sure many businesses get excellent advice from Google but for others it may not be appropriate.

 

One thing can be very certain, that if you - personally - do not have the time to thoroughly learn AdWords then it's probably not a good idea to try and manage your corporate Account.  Although the basics of AdWords can be explained in a few minutes, the intricacies of how it all hangs together and, especially, how to encourage the difference between a net loss on investment and a net profit, are a different thing entirely.  It's perhaps a lot like the difference between understanding that VAT in the UK is 20% and being able to do the company VAT return.

 

If you can give us some more details of your company, and what you want to achieve, we may be able to offer some more constructive advice.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Set Up

Top Contributor
# 8
Top Contributor

It absolutely makes more sense for you to have Google set up your account than to try and do it yourself if you are not familiar with the platform - as Jon rightly points out, knowing how something works on the surface and being able to get it working effectively are often two very different things....

 

You will get a good starting point from Google - you will have a solid structure and you will likely be able to move forward with the campaigns. But there will be lots of things "under the hood" that Google will not do for you - and in many cases it is precisely these things that can move a campaign into profit.

Re: Set Up

Visitor ✭ ✭ ✭
# 9
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Thanks you Jon 

post are already helpful and i will fill you in on the back ground 

I have used add words before for the last 7 years were i have badly managed the account myself as never had the time to get into the guts of the platform and gain the understanding of who it works etc. Therefore it has been a case of Luck and great expense on getting clicks and staying with the top 3 which is what seems to bring us business. 

 

I took a gamble last year instructing a specialist company called reach local to manage the add campaign (there were recommend  after 6K i have pulled the plug as we have seen very little ROI  and we have produced only £600 in sales from this so yes I am afraid it was a costly mistake. Therefore I am back to going it alone and that why i want to try and learn the in's and  out to make it work for us. 

we run a promotional staffing agency ifmevents.co.uk will give you a better idea of who we are competition is extremely high and many companies out there offer the same services so its a tough call and need clever marketing also 

thanks you so far for you advise 

jane

 

 

 

Re: Set Up

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

thanks Steve and yes we are happy to spend more if we are getting it back