Re: Selecting Adwords
Well it still is kinda open ended question but i will try my best to answer you. May not be the best answer as I dont know all the details
I would suggest you to go through this http://support.google.com/adwords/bin/topic.py?hl=en&topic=1713937
There is no hurry take your time read it all before you actually go live with your campaign
Great thought by Theniks!
Just to add, Now you have 100 keywords, i suggest you to first take a quick look at all the keywords to make sure all of them are useful and related to your business.
Bifurcate all those 100 keywords in tightly themed adgroups. Prepare enticing adcopies with strong call to action.
With the help of Google Keyword Suggestion tool, search for more positive and as well as negative keywords.
Now, Choose location, language you want to target, network you want to run your ads. And upload your campaign with correct campaing settings.
Before uploading a campaign, go through the link given by theniks.
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