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Select effective keywords from adwords campaign?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I am not sure how adwords can help me to select the effective keywords for my business? Any help will be appreciated.

1 Expert replyverified_user

Re: Select effective keywords from adwords campaign?

Top Contributor
# 2
Top Contributor
Hi MAH,

You mean from AdWords Campaign? Or FOR AdWords campaign? Are you looking out to research keywords to run campaigns - If Yes, you can use AdWords Keyword Planner.

https://adwords.google.com/KeywordPlanner

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Select effective keywords from adwords campaign?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
I meant from AdWords campaign how to select effective keywords.

Re: Select effective keywords from adwords campaign?

Participant ✭ ✭ ☆
# 4
Participant ✭ ✭ ☆
Hi M A H,

Are you using conversion tracking? If not, you should consider setting it up. This way, you can see which keywords are driving leads/sales and at what cost. These are just a few metrics that can help you to determine effective keywords. If you don't have a conversion to track, you may want to pay more attention to on-site engagement such as time on site, bounce rate, and the number of pages visited. You can also set up events to track to see how visitors interact with your page.

Metrics like clicks and click-through rate can give you a little bit of insight but they don't say much about whether or not your end-goal was accomplished. That's why I prefer to track on-page stats.

Hope this helps!

Amy

Select effective keywords from adwords campaign?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

When you see these wording

"

Welcome to Google AdWords!

We'll help you sign up and start advertising in just a few steps.
Experienced with AdWords? Skip the guided setup.

"

Click the text link (Skip the guided setup).

If you are already stuck in the page:

1. Remove the caches and cookies in your website

2. Use another email to open https://adwords.google.com

3. Then clicks the text link.