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See paths customers are taking through my site after clicking an ad

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there a way for me to see what paths people are taking through my site after they click one of my ads? I do have conversion tracking turned on, but not only do I want to see if people are hitting my contact page, but I also want to see where else they go on the site. Thanks!

1 Expert replyverified_user

Re: See paths customers are taking through my site after clicking an a

Top Contributor
# 2
Top Contributor

Hi @Damon G are you using Google Analytics?  If so then you have exactly what you need there.

 

For all visitors you can look at the Behaviour section then Behaviour Flow.  This will visualise how your visitors move through your site.  It's a little tricky to get your head around so I'll just refer to the help file here:

 

https://support.google.com/analytics/answer/2785577?hl=en

 

For converting traffic you can also look at the Multi-Channel Funnels section under Conversions and there see the "Top Conversion Paths" report.  This is a great tool for visualising how your visitors interact with your Ads, direct visits and organic clicks - it usually surprises most advertisers how many individual actions a visitor takes to reach a conversion.

 

If you're not using Analytics then, well, you should be!

 

Jon

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