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Search term report.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, regarding Search Terms Report, AdWords suggest to identify new search terms with high potential, and add them to your keyword list. But if our ads are already shown for those search terms why do we need to add them to our campaigns.

1 Expert replyverified_user

Re: Search term report.

Top Contributor
# 2
Top Contributor
Hi Akansha S,

One reason to add the high potential keywords to your list is so you can bid separately, higher or lower, for that keyword. If a keyword has a consistently good CTR and conversion rate, you may be able to bid higher on that keyword to get a better position on the page and improve the overall performance. On the other hand, for certain search terms not preforming up to par. It's a little harder to set these up for a lower bid. You'd need to create a separate ad group for these and you'll need to enter negative phrase or exact match in the ad group where the search term originally showed up.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Search term report.

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Akansha,

Peterbardo makes a very good point. The only other thing I would add is that another option is to build out additional ad groups based on these keywords, and to use the keyword in the ad text, as that would theoretically increase your click thru rate.

For example, if you're selling many types of shoes and have the keyword "shoes" then someone searching for "nike shoes" will trigger your ad. By creating a new ad group for keywords like "nike shoes" or "nike sneakers" and including "nike" in the ad text, you will theoretically increase your CTR and also eventually decrease your costs (all things being equal). Of course this is just an example, but something to consider.

Hope this helps.