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Search results will vary in uppercase and lowercase?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My keywords are been positioned

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Search results will vary in uppercase and lowercase?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
No, Keywords aren't case-sensitive, which means they're matched without regard to uppercase or lowercase letters.

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Search results will vary in uppercase and lowercase?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
No, Keywords aren't case-sensitive, which means they're matched without regard to uppercase or lowercase letters.

Re: Search results will vary in uppercase and lowercase?

Google Employee
# 3
Google Employee

Hi there,

 

As Ahmed mentioned, keywords aren't case-sensitive. For example, you don't need to enter red jacket and Red Jacket as keywords - just red jacket will cover both.

 

Hope this helps! 

Re: Search results will vary in uppercase and lowercase?

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
As Ali said Keywords aren't case-sensitive. But, when it comes to keywords in adwords campaign, cost of keywords varies with the uppercase and lowercase

Thanks and Regards
John Paul

Re: Search results will vary in uppercase and lowercase?

Top Contributor
# 5
Top Contributor
@John Paul Sing, as Rachel has said, Keywords aren't case sensitive. If you're using both upper and lower case Keywords and are seeing differences in performance, it's for reasons other than their case.

Jon
AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Search results will vary in uppercase and lowercase?

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆
Thank you Cobnut,
Here is the situation once i had ...
Keywords:
Mobile Application Development- $1
mobile application development - more than $1

I have faced this problem with more keywords. So, i thought that there will be some difference between both.

what is the reason for that ? Both are same except there is a case difference.

Thanks and Regards
John Paul

Re: Search results will vary in uppercase and lowercase?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi John,

Me too felt the same problem, This is my website www.k2bindia.com,

Web design company - site positioned at 60+
web design company - site positioned at 100+

So what is the complete solution to overcome form this ?