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Search phrase

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# 1
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How do I get the search phrase to show at the top of my add

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by rashu (Google Employee)
September 2015

Re: Search phrase

Top Contributor
# 2
Top Contributor
Hi Grahamturner09,

I think what you may be referring to is Keyword Insertion.

The search terms cannot currently be inserted into ads, it is the keyword from your account that triggered the match to the search term that is used.

You can find out more about DKI here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454041

Hope this helps!

-Tom
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by rashu (Google Employee)
September 2015

Re: Search phrase

Top Contributor
# 2
Top Contributor
Hi Grahamturner09,

I think what you may be referring to is Keyword Insertion.

The search terms cannot currently be inserted into ads, it is the keyword from your account that triggered the match to the search term that is used.

You can find out more about DKI here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454041

Hope this helps!

-Tom
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Search phrase

Top Contributor
# 3
Top Contributor

Hello Grahamturner09,

 

To answer your second query about ad on top, it requires high relevancy, a good competitve bid and very good Quality Score surpassing the minimum threshold. Refer to this for more details.

 

Hope that helps!

Pankaj