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Search partner sites and QS

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# 1
Follower ✭ ✭ ☆

Hey guys!

 

The click through rate (CTR) for ads on search partner sites doesn't impact Quality Score on Google.com.

So, why I should include them in my campaign when they don't have any impact and therefore I don't know on which partner site my ad is shown?
Do you include them in your campaigns and when?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Marija Hris
April 2016

Re: Search partner sites and QS

Top Contributor
# 2
Top Contributor
Hi Marija,

Search partner sites often provide you with valuable additional traffic, in terms of impressions, clicks, and conversions. It is not a rare case that CPA (cost-per-conversion) proves cheaper on Search partner sites than on Google Search.

If you click on the "Segment" drop-down menu and then on "Network (with search partners)", you'll get a proper breakdown for your report.

Best,
Lakatos

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Marija Hris
April 2016

Re: Search partner sites and QS

Top Contributor
# 2
Top Contributor
Hi Marija,

Search partner sites often provide you with valuable additional traffic, in terms of impressions, clicks, and conversions. It is not a rare case that CPA (cost-per-conversion) proves cheaper on Search partner sites than on Google Search.

If you click on the "Segment" drop-down menu and then on "Network (with search partners)", you'll get a proper breakdown for your report.

Best,
Lakatos