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Search network with display select - add audiences

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi

can I add audiences - interest and age group to a Search network with display select - All features campaign?

thank you

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: Search network with display select - add audiences

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

An audience picked from "Interests" can be added if your campaign type is "Display Network" and subtype is "All features" or "Remarketing " .

For the campaign type "Search and Display Select" and subtype "All features" it is only possible to use "Remarketing lists" as audience targeting, not "Interests" audiences. I know because I am using such a campaign myself.

 

More details here about campaign types which can use Interests targeting :

https://support.google.com/adwords/answer/2497940?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: Search network with display select - add audiences

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

An audience picked from "Interests" can be added if your campaign type is "Display Network" and subtype is "All features" or "Remarketing " .

For the campaign type "Search and Display Select" and subtype "All features" it is only possible to use "Remarketing lists" as audience targeting, not "Interests" audiences. I know because I am using such a campaign myself.

 

More details here about campaign types which can use Interests targeting :

https://support.google.com/adwords/answer/2497940?hl=en

Re: Search network with display select - add audiences

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
This page
https://support.google.com/adwords/answer/2567043

confirms that "Interest category, gender, age, parental status and topic targeting" are not available for Search and Display Select.

But - it does not state that these features are available for "all Features" for either Search Network Only or Display Network Only.

Could someone confirm that this page does not state where "Interest category, gender, age, parental status and topic targeting" can be used and also confirm where I can read where these features CAN be used (in addition to the ansewer above.