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Search Term Repot

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey guys!

 

In my Search Term Report for some search terms the match type is Phrase though I don´t have any Phrase KW, all my KW are either broad or exact. How should I understand it?

 

Thank a lot!

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: Search Term Repot

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Marta,

That is just how closely the search query of the user matched to your keyword.

For example if your keyword is 'Red Flowers" on broad match
A user searches for 'Bunch of Red Flowers'
The SQR would tell you that it was a phrase match (as that is how closely the search query matched your term).

Understand?

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: Search Term Repot

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Marta,

That is just how closely the search query of the user matched to your keyword.

For example if your keyword is 'Red Flowers" on broad match
A user searches for 'Bunch of Red Flowers'
The SQR would tell you that it was a phrase match (as that is how closely the search query matched your term).

Understand?

Re: Search Term Repot

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey Clynton,

Thank you for the answer. Sure I understand Smiley Happy

Have a nice day!!