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Says I'm Getting Clicks On Keywords, But I Can't find Source

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello! 

I have started using AdWords and am very confused. We're doing this for a client and need as much trackable proof as possible. 

 

I'm doing the Display program with contextual (keywords) and topics being the source of clicks. I'm also doing remarketing, but I'm having no issue with that. 

 

For the keywords, it says I'm getting many clicks...just this morning, for instance, it says 57, but when I look individually at my keywords that have been clicked, I only see 2 clicks for one keyword! How can this be? Where are these clicks coming from? I need to know how to minimize these clicks and get more quality, trackable results.

 

Any help would be fantastic. I've tried to attach screenshots, but it keeps saying it can't post them.

 

Thank you so much!

Steve

 

 Screen shot 2016-08-03 at 8.54.30 AM.pngScreen shot 2016-08-03 at 8.55.22 AM.png

Re: Says I'm Getting Clicks On Keywords, But I Can't find Source

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@Stephan D

 

The remaining clicks are coming from your other targeting methods, not the keywords.  You might want to click into the other Display Network tabs to see where the rest of the clicks are coming from. Placement reports would also be good info to show your client.

 

More details on that here: https://support.google.com/adwords/answer/2404178?hl=en

Re: Says I'm Getting Clicks On Keywords, But I Can't find Source

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey David,

Thanks so much for the quick response. I've checked all possible sources for clicks and can't find anything. It's only under "contextual" that these untrackable clicks are comping from - the "topics" tab accounts for all the clicks it says it has.
I'm really at a loss...my AdWords specialist told me keywords don't show clicks, however I see that it's shown clicks for a few of my keywords already.
I can see what websites they've ran under "placements", however need to have a way of knowing how they ran on the website. Apparently it was sparked by a keyword, but it won't show you which one!

Is there any other way to see what sparked something to be shown on a website? Maybe in Analytics?

Thanks again,
Steve

Re: Says I'm Getting Clicks On Keywords, But I Can't find Source

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆

@Stephan D

 

I feel that I've given you the correct answer here.  What you are seeing in the "all" row is from the other methods. Right now I have a remarketing only campaign for a client.  When I click into the keyword tab, it shows the exact number of impressions and clicks in the "all" row that can be seen in the audience data in the "interests and remarketing" tab.  All means just that, all targeting methods being used.  Everything from keywords shows in the "eligible keywords" row.  That data lines up in the screenshot you've provided.