Same set of keyword with different languages ad copy & landing URL[ Edited ]
November 2014 - last edited November 2014
I need to know what's the best Campaign Structure practise for condition like this?
-Same set of keyword (in English)
-Different languages ad copy (English & Indonesian)
-Different languages landing URL (English & Indonesian) - Same web content but in different languages only.
-To test out which language ad copy performing better with the same set of KW?
Options in mind
A) Separate 2 campaigns with the same set of KW:
1st Campaign : Targeting English language only with English ad copy & landing URL
2nd Campaign: Targeting Indonesian language only with Indonesian ad copy &landing URL
B) Combine into 1 single campaign with same set of KW
- Targeting 2 different languages in 1 campaign
- Run 2 different languages ad copy with different landing URL. (Eg. English ad copy will drive to English landing URL)
- Ad rotation setting : Rotate indefinitely (to let system decide the winner)
Personally, I feel that Option B is fine for me.
Which option do you guys think is better? If non of above, can please advise any better suggestions?
You should most definitely create separate campaigns. Truly, you should have Indonesian keywords to go with your Indonesian ads and landing pages, though.
Campaign 1 should target the English language (you can select the language in your campaign settings)
Campaign 2 should target the Indonesian language
Note- since all of your keywords are in English, campaign 2 will only display ads to people that have their browser preferences set to Indonesian but then complete their search in English. If you had separate Indonesian and English keywords you could target "all languages" in your settings, which would have a wider reach.
I second Amy's suggestion here. Option 1 is definitely the way to go for your case.
As a best practice for different languages, always create separate campaigns targeting the 2 languages ( in your case). This is a good practice as, when your Indonesian ad will show on the SERP, the user who reads and understands ( or is more comfortable with Indonesian), will click on it and then end up on your LP. Now if your LP turned out to be in English ( a language the user is not comfortable with), it could end up in the user bouncing off your page leading to increase in bad user behavior.
Using the same language in your ad copies and landing pages builds good relevance for the user, allowing him to understand your service/product better, relating to it and even ending up converting for you.
Hope this helps.
Shashank Singh, AdWords Rising Star |
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