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Same product, but two separate markets

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# 1
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I have the same products selling on two different markets - the UK and the USA. Should I set up separate campaigns for each market, and if so, will I need to use different keywords, or will that not make any difference since essentially they will be two separate markets? Thanks

Re: Same product, but two separate markets

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# 2
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I agree with Moshe - Definitely set up two separate campaigns, targeting the separate geographies for each. The keywords can be the same but you may also find opportunities to differentiate the keyword list based upon location modifiers and the nature of searches. Although the UK and the USA are primarily English speaking, there are different dialects and different terms/phrases used.