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Same keyword in different campaigns? AND Can multiple ads be shown?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone. I have two questions regarding google adwords.

 

#1 - We have two different ads (going to different links) using the word laser cutting. When someone types in laser cutting do they see both of our ads at the same time? Does google show both of our ads on one page?

 

#2 How does google adwords decide which of our laser cutting keyword ads to show?

 

Thank you for looking.

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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Same keyword in different campaigns? AND Can multiple ads be shown

Top Contributor
# 2
Top Contributor
Hi, Trumpf. Only one keyword will be chosen and the decision process is explained here: https://support.google.com/adwords/answer/2756257?hl=en

Ideally though, one search term should only match one keyword, otherwise you may lose control of your ads (since a keyword belongs to an ad group which will serve the ad associated to it).
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

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Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Same keyword in different campaigns? AND Can multiple ads be shown

Top Contributor
# 2
Top Contributor
Hi, Trumpf. Only one keyword will be chosen and the decision process is explained here: https://support.google.com/adwords/answer/2756257?hl=en

Ideally though, one search term should only match one keyword, otherwise you may lose control of your ads (since a keyword belongs to an ad group which will serve the ad associated to it).
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Same keyword in different campaigns? AND Can multiple ads be shown

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your response Calin!