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Same keyword different ad group same campaign

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# 1
Follower ✭ ✭ ✭

Hello all,

 

Is it a problem to have the same exact keyword in another ad group of the same campaign?

 

 

Thanks!

1 Expert replyverified_user
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Accepted by topic author floriana
September 2015

Re: Same keyword different ad group same campaign

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Floriana,


I will suggest you to avoid Keyword Duplicacy.

According to Google adwords"Avoid duplicate keywords across ad groups.
Google shows only one ad per advertiser on a particular keyword, so there's no need to include duplicate keywords in different ad groups or campaigns. Identical keywords compete against each other, and the better-performing keyword triggers your ad." 

Thanks 
Anchal 

Re: Same keyword different ad group same campaign/ keywords competing

Top Contributor
# 3
Top Contributor

Hello floriana;


Those keywords will be competing against each other, which won't be effective for your campaign!

Read the following discussions on the subject:



 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Same keyword different ad group same campaign/ keywords competing

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# 4
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Thank you guys. Is this applicable on Search as much as on Display contextual campaigns?

 

thanks again