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SKAG and dynamic landing page?

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# 1
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Hi, I'm reading that a good structure for an Adwords account is using the SKAG method (Single Keyword Ad Groups), tailoring the ad based on the single keyword, and then using a dynamic landing page that can dynamically show the keyword on the landing page.  Is this a good way to structure an Adwords campaign?

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Accepted by topic author Gadwin G
December 2016

SKAG and dynamic landing page?

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# 4
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I definitely don't believe it's worth the extra amount of work needed to have your entire structure that way.

 

However, what I think is a better way to go is start with tightly themed ad groups. Then, as you see high volume keywords and high performing keywords, break those out into SKAGs.

 

This way you don't have thousands of groups for low volume keywords, requiring extra labor.

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SKAG and dynamic landing page?

Top Contributor
# 2
Top Contributor

I think that it really depends (everyone hates that) on your methodology.  Many people use this technique well.  I usually don't use SKAGs, but I do like to start with "small" ad groups.

SKAG and dynamic landing page?

[ Edited ]
Top Contributor
# 3
Top Contributor

We discussed that in the past... I don't think the extensive added work / labor, both in setting the campaign and managing it on a daily basis, justifies the (relative) increase in performance.

My 2 pennies.

[edited] typo

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Gadwin G
December 2016

SKAG and dynamic landing page?

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

I definitely don't believe it's worth the extra amount of work needed to have your entire structure that way.

 

However, what I think is a better way to go is start with tightly themed ad groups. Then, as you see high volume keywords and high performing keywords, break those out into SKAGs.

 

This way you don't have thousands of groups for low volume keywords, requiring extra labor.

SKAG and dynamic landing page?

Top Contributor
# 5
Top Contributor

Tightly themed ad groups with exact match keywords as @David G suggested would be a better approach.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’