Right Adword Campaign Type for Ecommerce products?[ Edited ]
March 2017 - last edited March 2017
I'm about to start with my first Google Adwords Campaign where my only goal will be to increase products sales in my Ecommerce site. Then my guess is that I should invest my time and money in the Shopping Campaign Campaign Type.
I think that the Search Network Campaign Type is more suitable for Services and Branding.
Other option would be to create a Search Network Campaign Type for a Product Category or Group of products.
Or maybe a combination of both?
I would appreciate to have some advice to start with this.
Right Adword Campaign Type for Ecommerce products?
I would start with the shopping campaign. And, then maybe test your best selling items as a search campaign. I've found the search campaigns to have a higher CPA than the shopping campaigns. But, it's always great to test. Another thought is to create a Dynamic Search Campaign (DSA). These are great if you have a large offering of products.