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Right Adword Campaign Type for Ecommerce products?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I'm about to start with my first Google Adwords Campaign where my only goal will be to increase products sales in my Ecommerce site. Then my guess is that I should invest my time and money in the Shopping Campaign Campaign Type.

 

I think that the Search Network Campaign Type is more suitable for Services and Branding.

 

Other option would be to create a Search Network Campaign Type for a Product Category or Group of products.

 

Or maybe a combination of both?

 

I would appreciate to have some advice to start with this.

 

Thanks.

 

 

1 Expert replyverified_user
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Accepted by topic author Walter M
March 2017

Right Adword Campaign Type for Ecommerce products?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

I think search network is a better choice but will cost you a bit more. Try to use more specific keywords to reduce cost.

 

Regards,

Muhammad Qasim Aziz

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Right Adword Campaign Type for Ecommerce products?

Top Contributor
# 2
Top Contributor

I would start with the shopping campaign.  And, then maybe test your best selling items as a search campaign.  I've found the search campaigns to have a higher CPA than the shopping campaigns.  But, it's always great to test.  Another thought is to create a Dynamic Search Campaign (DSA).  These are great if you have a large offering of products.

Marked as Best Answer.
Solution
Accepted by topic author Walter M
March 2017

Right Adword Campaign Type for Ecommerce products?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

I think search network is a better choice but will cost you a bit more. Try to use more specific keywords to reduce cost.

 

Regards,

Muhammad Qasim Aziz