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Restricting Display Network campaign to a few URLS

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# 1
Visitor ✭ ✭ ✭

I have been using the display network and the placements have been a bit wild.  However, the placements report has revealed a list of domains that are 100% related to my campaigns.

 

So can I restrict a display network campaign to only target a set of URLs that I define?

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Accepted by MosheTLV (Top Contributor)
September 2016

Re: Restricting Display Network campaign to a few URLS

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Andrew,

Yes you can add and target specific placement. Please check below mentioned help center article for clear understanding:
https://support.google.com/adwords/answer/2470108?hl=en
https://support.google.com/adwords/answer/2471182

I would advise you to create a new campaign to run these specific placements and if you decide to run both campaigns simultaneously you can exclude these specific placement from your current campaigns to avoid duplication. Also I would prefer to keep running current campaign to find out new placements and will shift relevant placement to new campaign.

If you have any follow up question please let us know.

 

EDIT: Missed David's reply. Smiley Happy

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Restricting Display Network campaign to a few URLS

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@Andrew L

 

You certainly can. What you are describing are called managed placements. You can learn more about them and how to set them up here: https://support.google.com/adwords/answer/99502?hl=en

 

It's generally a good strategy to break out a managed placement campaign or adgroup from other targeting methods that show placements with good results.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2016

Re: Restricting Display Network campaign to a few URLS

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Andrew,

Yes you can add and target specific placement. Please check below mentioned help center article for clear understanding:
https://support.google.com/adwords/answer/2470108?hl=en
https://support.google.com/adwords/answer/2471182

I would advise you to create a new campaign to run these specific placements and if you decide to run both campaigns simultaneously you can exclude these specific placement from your current campaigns to avoid duplication. Also I would prefer to keep running current campaign to find out new placements and will shift relevant placement to new campaign.

If you have any follow up question please let us know.

 

EDIT: Missed David's reply. Smiley Happy

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’