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Remarking list for old search campain

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# 1
Visitor ✭ ✭ ✭

If I add a remarkting list to a old search only campaign, can this campaign target new visitors who are not in this remarkting list? Hope for your  reply.

1 Expert replyverified_user

Re: Remarking list for old search campain

Community Manager
# 2
Community Manager
Hi Sally,

Yes, but it will all rely on the targeting setting you choose when applying the remarketing list to your search campaign.

You will go to the Audiences tab of the campaign you want to remarket to, click the red +Targeting button, select and ad group, and then select remarketing list as your category.

After choosing the remarketing list you want to use (it needs to have at least 1,000 people on it in order to run on the search network), you'll see underneath the list options, before you hit save, that you have two targeting options.

If you want to remarket to people on your list, as well as reach new visitors with your campaign, make sure you choose Bid Only. Then once you save the set-up, you can add a bid-adjustment to your remarketing list to prioritize people who have been to your site before.

Hope this helps!