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Remarketing past 30 days

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,
I would like to create a remarketing list in which people that visited my website will only be retargeted AFTER 30 days. So I will send ads to people that no longer come to my site after 30 days.

(Usually, we send ads up to the 30 default days. Then they are kicked out of the audience. I basically want to do the opposite)


What is the easiest way to do that?

Thank you,

1 Expert replyverified_user

Remarketing past 30 days

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

You might be able to do this with a custom combination. 

 

First you'll need two audiences. An all users past 30 days and an all users past 90 (or 540 or whatever your desired window).

 

From Shared Library>Audiences. Red + New Audience Button, then website visitors. Custom Combination from the drop down.  Include your all users past 90 list, then add another, select none of these audiences then select your past 30 day list.

 

That might work. I don't have any clients who need this tactic, so I'm not in a position to test. Hope that helps!

Remarketing past 30 days

Top Contributor
# 3
Top Contributor

Hi Eric G,

 

Ben B's solution is what I was going to suggest. It should work just as you described.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords