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Remarketing list

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

How many remarketing list can be created having only one tag on the website?

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing list

Top Contributor
# 3
Top Contributor

With the new remarketing code - you simply place it across all pages of your site.

 

Then within the remarketing area you build lists based on the url's that the visitors visited.

 

This, of course, will depend, to an extent on the way in which your site is structured (and this is going to impact on the wya people structure their sites in future) - but let's say, for the sake of argument you have a site that deals in fashion - half your pages might be about men's fashion, the other half about women's.

 

If you have all your mens pages in a folder called /men/ then you can build a list of all visitors that looked at pages whose url contained /men/.. same for women.

 

The first thing you can do is run one remarketing campaign to men and another to women - and then you could segment further to men's coats, men's shirts, etc....

 

Then - on top of this you can play with combination lists....

 

So let's say you have a sign up form and a thank you page... once people have signed up you have their details and there are going to be more cost effective ways to market to them (probably) - so you don't want to advertise to them. So you build another list which contains all the people who visited any page with "thank" in the url...

 

Now you combine the lists so you have all the people who looked at the mens pages - and none of the people who reached the thank you page....

 

As you can now see there are lot's of combinations - thus lots of lists - and all of this is as complex as your site - you could (if you wanted to) run lists for every single page on your site - although it's unlikely that you'd need to get that granular.

 

Finally, you can also play with the duration of the lists to build combinations of lists which essentially open up time windows - maybe you want to advertise to people only a week after the first visited your site, or a month, or a year...

 

Actually, not finally - you can also build lists from within Analytics now that will segment to the sources - so you can build a list of those people who visited the mens fashion pages but who arrived at your site from a specific referral page, but didn't sign up or purchase from you on their visit - build an ad camapign and a landing page which makes reference to the referrer and perhaps has a completely different offer...

 

Almost endless possibilities - go crazy!

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Re: Remarketing list

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hey Dreamzworld,

 

In this page - Create and edit a remarketing list - it says: "You can create as many remarketing lists as you'd like" :-)

 

Cheers,

 

Asaf

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing list

Top Contributor
# 3
Top Contributor

With the new remarketing code - you simply place it across all pages of your site.

 

Then within the remarketing area you build lists based on the url's that the visitors visited.

 

This, of course, will depend, to an extent on the way in which your site is structured (and this is going to impact on the wya people structure their sites in future) - but let's say, for the sake of argument you have a site that deals in fashion - half your pages might be about men's fashion, the other half about women's.

 

If you have all your mens pages in a folder called /men/ then you can build a list of all visitors that looked at pages whose url contained /men/.. same for women.

 

The first thing you can do is run one remarketing campaign to men and another to women - and then you could segment further to men's coats, men's shirts, etc....

 

Then - on top of this you can play with combination lists....

 

So let's say you have a sign up form and a thank you page... once people have signed up you have their details and there are going to be more cost effective ways to market to them (probably) - so you don't want to advertise to them. So you build another list which contains all the people who visited any page with "thank" in the url...

 

Now you combine the lists so you have all the people who looked at the mens pages - and none of the people who reached the thank you page....

 

As you can now see there are lot's of combinations - thus lots of lists - and all of this is as complex as your site - you could (if you wanted to) run lists for every single page on your site - although it's unlikely that you'd need to get that granular.

 

Finally, you can also play with the duration of the lists to build combinations of lists which essentially open up time windows - maybe you want to advertise to people only a week after the first visited your site, or a month, or a year...

 

Actually, not finally - you can also build lists from within Analytics now that will segment to the sources - so you can build a list of those people who visited the mens fashion pages but who arrived at your site from a specific referral page, but didn't sign up or purchase from you on their visit - build an ad camapign and a landing page which makes reference to the referrer and perhaps has a completely different offer...

 

Almost endless possibilities - go crazy!

Re: Remarketing list

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Thanks Steve.

 

You spoke about custom combination, I can combine the lists so i will have all the people who looked at the mens pages - and none of the people who reached the thank you page....So in this case i will have to  link the custom combination list to the campaign? Am i right?

 

Good to know that with one remarketing tag i can create as many remarketing list i want.

 

 

Re: Remarketing list

Top Contributor
# 5
Top Contributor

Correct - that's exactly how it works - you set up a campaign and then point it to a retargeting list.