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Remarketing list to exclude a certain page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

I'm creating a remarketing list, and I kinda got confused in the process.

My goal is to target all visitors who browse through the website, but exclude all of those who have converted (reached the "Thank-you" page)

I have two options I'm thinking about. 

First one is to create a list with rules "URL does not equal: www.example.com/thank-you

Second one is to create a list with rules "URL contains: www.example.com" to target all who visit the site (this should target everybody as long as the URL contains above. And beneath it set a rule "URL does not equal: www.example.com/thank-you"

Now I did some overthinking and I'm not sure will the second conflict or will the first work. I'm leaning towards going with the first. 

Any suggestions?
thanks

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Marko D
June 2017

Remarketing list to exclude a certain page

[ Edited ]
Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Marko, in your situation I'd recommend using the "Visitors of a page who did not visit another page" option. That would probably be the most straightforward way to accomplish what you want.

 

Under "People who visited a page with any of the following" enter "example.com"

 

Under "But didn't visit another page with any of the following" enter "thank-you"

 

Let me know if you have any questions!

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Marko D
June 2017

Remarketing list to exclude a certain page

[ Edited ]
Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Marko, in your situation I'd recommend using the "Visitors of a page who did not visit another page" option. That would probably be the most straightforward way to accomplish what you want.

 

Under "People who visited a page with any of the following" enter "example.com"

 

Under "But didn't visit another page with any of the following" enter "thank-you"

 

Let me know if you have any questions!

Remarketing list to exclude a certain page

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I completely forgot about that! 

Thanks, worked like a charm!