AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.9K members online now
3.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

Remarketing contest for alcohol brand

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I am working with an alcohol company and we would like to run a Remarketing Campaign for a contest giveaway. The contest is to win a trip to an award show and in no way promotes our alcohol, drinking, etc. 


I've read the policies in Google Support that Remarketing does not allow the advertisement of alcohol but as we are promoting a contest (and not the alcoholic beverage), it looks like Remarketing may be allowed in this case.


Would appreciate any feedback on this!



1 Expert replyverified_user

Re: Remarketing contest for alcohol brand

Rising Star
# 2
Rising Star

Hi Sandy,


Unfortunately, remarketing isn't allowed for alcohol as it is an adult activity and hence considered sensitive. Though you wouldn't be promoting alcohol products (winning a trip) in that campaign, remarketing wouldn't be allowed in this case as they're targeted to users interested in alcohol products. More info about the policy here.


Hope that helps!




Sumanth Sridhar