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Remarketing campaign optimization

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I have set up Re marketing Campaign in my one of adwords account. My client business goal is generating quality leads. I am spending huge money in daily basis for remarketing.  i want to increase number of leads. how can i optimize remarketing  campaign.. plz guide me...

1 Expert replyverified_user

Re: Remarketing campaign optimization

Top Contributor
# 2
Top Contributor

Hi Jitendra P,

 

Please go through the article below by TC Scott, which has some good advice on remarketing campaigns.

 

https://www.en.adwords-community.com/t5/User-Articles/How-to-Diversify-Your-Remarketing-Ads/ba-p/973...

 

Hope this helps,

 

Deepak

Re: Remarketing campaign optimization

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello Jitendra !

 

In addition to the useful advice from Deepak, I would like to tell you to setup remarketing also from Google Analytics, because you can play around with segmentation better there and import the lists later to adwords

 

http://www.youtube.com/watch?v=_2ihfnGZ6Fk

 

and to point you to some other resources too

 

http://www.youtube.com/watch?v=n-kZK2oG6MA

 

 

 

http://certifiedknowledge.org/blog/google-adwords-remarketing-campaigns/

 

http://www.ppchero.com/ultimate-guide-to-adwords-remarketing/

 

http://searchenginewatch.com/article/2093028/How-to-Acquire-Demographic-Insights-from-Your-Remarketi...

 

http://searchenginewatch.com/article/2078245/3-Awesome-Remarketing-Ad-Strategies