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Remarketing and conversion

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Should I add both conversion and re-marketing code to my webpage?

 

Regards,

Sophy

Re: Remarketing and conversion

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi sophy,

Yes, you need both the conversion tracking codes and remarketing codes.

Siva

Re: Remarketing and conversion

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks much..

Re: Remarketing and conversion

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
You are welcome. Come back again if you have further questions.
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing and conversion

[ Edited ]
Top Contributor Alumni
# 5
Top Contributor Alumni

Hi Sophy,

 

The 2 pieces of code do separate things for you.

 

The conversion code is generally used on thank you pages after someone makes and enquiry or buys from your site and this is reported in AdWords so you can see which keywords are working for you.

 

The remarketing code is used to build up an audience so you can target these users again using a remarketing campaign on the Goolge display network. ( some people choose to add it to all pages)

 

Have a read through both of the links so you understand the difference between them and how you can use them.

 

Let us know if you have any other questions.