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Remarketing Tag Issues

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I got a problem with a remarketing tag.

It is properly paste on all page of the website but i've got some issues in the google tag assistant :

 

Error: Conversion label not set.
Error: Conversion label not set in the <iframe> tag.
Error: Conversion label not set in the <noscript> tag.
Suggestion: Missing line breaks may cause issues.
Suggestion: Both <script> and <iframe> used
 
I do not understand what's wrong.
FYI : I do not use a conversion tag as I track all conversions with Google Analytics.
 
Can you help me ?
 
Many thanks !
 
Cheers,
Arnaud

 

1 Expert replyverified_user

Re: Remarketing Tag Issues

Top Contributor
# 2
Top Contributor
Hi Arnaud,

Your code should look something like this:

&lt;script type="text/javascript">
google_conversion_id = 9999999999;
google_conversion_language = "en";
google_conversion_format = "3";
google_conversion_color = "ffffff";
google_conversion_label = "xxxxxxxxxxxxxxxxxxx";
google_conversion_value = 0;
<noscript&gt;
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/9999999999/?label=xxxxxxxxxxxxxxxxxxx&guid=ON&scri...
</noscript&gt;
&lt;/script&gt;
&lt;script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">
&lt;/script&gt;


The re-marketing code is very similar to the conversion code and must provide the correct google_conversion_id and google_conversion_label.

If you want to provide a URL, I'll take a look.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Remarketing Tag Issues

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Hi Arnaud,

Check this article, it has all the remarketing code errors listed - https://support.google.com/tagassistant/answer/2978937?ref_topic=2947092#label_not_set

Re: Remarketing Tag Issues

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Pete, Thanks for your anwser. Here is my code :

&lt;script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = XXXXXXXXX;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
&lt;/script&gt;
&lt;script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
&lt;/script&gt;
<noscript&gt;
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/XXXXXX/?value=0&amp;guid=ON&amp;script=0"/>
</div>
</noscript&gt;

Indeed my code is slightly different...

Re: Remarketing Tag Issues

[ Edited ]
Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Your code has been modified by something like a CMS .

 

This is how it should look like 

 

<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = xxxxxxxx;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>  
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxxx/?value=0&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

 

at this section :

 

var google_remarketing_only = true;
/* ]]> */
</script>  

 

you have 

 

var google_remarketing_only = true;
/* ]]> */
&lt;/script&gt;

 

Simply replace &lt; with < and  &gt; with > and run the diagnosis again. There are 4 lines where you have to do this.

Re: Remarketing Tag Issues

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks for your anwser but with the new version of tag assistant (9.32) it's now working !