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Remarketing List size

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# 1
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Hello,

 

Just wanted to ask, if on my ecommece site I create a remarketing list only for people who have already purchased, but I have less than 100 cookies on this list, will I be able to run a custom combination campaign for people who visited the site but did not purchase?

 

Meaning, will I be able to use the already purchased list to exclude those people, even though it has less than the minimum of 100 cookies that are needed for remarketing with display advertising?

 

Thank you

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Accepted by topic author Jason S
September 2015

Re: Remarketing List size

Top Contributor
# 3
Top Contributor
Hello, Jason.

If (Total Visitors - Visitors who purchased) > 100 I think you should be able to remarket to them via the Display Network, even if Visitors who purchased < 100.

I do not have concrete evidence in a link to point you to, but since those thresholds are used to protect the identity of the people on a list, I see no reason not to be able to remarket to a combination which, itself, is larger than 100.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Remarketing List size

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# 2
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A remarketing list must have at least 100 active visitors within the last 30 days before you can show an ad to people on the list when they visit a Display Network site. A remarketing list for Google search ads needs to have a minimum number of 1000 cookies (active visitors) before the list can be used to tailor your search ads. This helps protect the privacy of those who make up your list.

There's no maximum limit to the number of visitors you can add to your list. Your list will grow based on the number of people who visit the pages in your site that include your remarketing tag.

https://support.google.com/adwords/answer/2472738?hl=en
Marked as Best Answer.
Solution
Accepted by topic author Jason S
September 2015

Re: Remarketing List size

Top Contributor
# 3
Top Contributor
Hello, Jason.

If (Total Visitors - Visitors who purchased) > 100 I think you should be able to remarket to them via the Display Network, even if Visitors who purchased < 100.

I do not have concrete evidence in a link to point you to, but since those thresholds are used to protect the identity of the people on a list, I see no reason not to be able to remarket to a combination which, itself, is larger than 100.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.