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Remarketing List emptying after Relaunch on new domain

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



we've currently relaunched a shop and integrated the remarketing tag from the old shop. Now the remarketing list keeps getting smaller and smaller and we can't find the reason. Adwords support claims we use script and an iframe for the remarketing, but actually we just use the script tag as provided in the google adwords backend and integrated it right before the closing body tag. Also the top pages displayed in the tag info are from the new domain! Also the tag assistant does not claim an error.


Anyone an idea if the integration is not correct or if the error could be something else - and if so what?


Re: Remarketing List emptying after Relaunch on new domain

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Marcus,
Did you by any chance change your Google AdWords Account when you launched a new site? Also, did you change your domain?

This could be because you didn't also update your parameters inside of AdWords. What kind of Remarketing Lists are you using? If you segmented by page type, that could be the reason why the new site isn't collecting visitors.