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Remarketing List Question

Badged Google Partner
# 1
Badged Google Partner

I have a question regarding Remarketing lists and the tag. 

Say I added the Remarketing tag to all pages of my website and just added in a basic list at the start (All visitors) but am unsure about what strategy we are going to take with remarketing yet. If I create a specific Remarketing list a month later, does it use the data it has collected with the past month, or does it start from scratch once the new list is set up?

Let me know if this doesn't make sense!

 

1 Expert replyverified_user
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Accepted by topic author Deborah H
March 2017

Remarketing List Question

[ Edited ]
Rising Star
# 2
Rising Star

Hi @Deborah H,

 

If you are going to create a new remarketing list then you can opt "Include past users who match these rules" to include your past remarketing audiences and opt it out to create the list from the scratch.

 

The past data will depend on your list's membership duration and the date when you added the remarketing tag.


Regards
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Remarketing List Question

Badged Google Partner
# 3
Badged Google Partner

Oh I see! Makes sense! Thanks!