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Remarketing - Display Ad Builder

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello,

 

I am in the process of putting together a Remarketing campaign for a client and would like to know if you must use the Display Ad Builder in AdWords to create your display ad or if you can upload/import your own creative?

 

Thanks Smiley Happy

Re: Remarketing - Display Ad Builder

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello CubicIce !

 

If you take a look at this presentation, it says that you can upload

 

http://www.google.com/ads/displaynetwork/get-started/#tab=create-image-ads

 

How to do it

  1. Click the Campaigns tab and select the campaign for which you want to create a new ad.
  2. Create a new ad group for your display ads.
  3. Under the Ads tab on the Ad Group page, select Display Ad Builder from the drop-down menu under New Ad. If you already have a display ad that you want to use in a Display Network campaign, you can upload it by selecting Image Ad from the Ad dropdown menu. Otherwise, select Display Ad Builder.

Re: Remarketing - Display Ad Builder

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi,

 

Theere is no compulsion to use Display Ad Builder. You can either use it or upload your own creative ads but your ads need to fulfill all conditions and requirements which are mentioned here https://support.google.com/adwordspolicy/answer/176108?hl=en#

 

Thanks!

Anand Vishwakarma

Re: Remarketing - Display Ad Builder

[ Edited ]
Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi CubicIce,

 

Welcome to the community.

 

Beside using Display Ad Builder you can also create your own ads in different sizes.Static, Animated, or Flash image that you'd like to use, you can upload it into AdWords.

 

For more help please go through the page.

Create image ads in different sizes

Edit : @Anand: Sorry..I was just right behind your posting..

Re: Remarketing - Display Ad Builder

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Hi

 

If you´re considering using the Display Ad Builder, I strongly suggest you take a look at the suggested ads feature:

http://www.cardinalpath.com/adwords-suggested-ads-in-display-ad-builder/

It´s awesome