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Remarketing Campaign Setup?

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# 1
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Can We create a single remarketing Campaign without any Search & display campaign? If yes then how it will track audience?

1 Expert replyverified_user

Re: Remarketing Campaign Setup?

Top Contributor
# 2
Top Contributor

Hi Mandeep,

 

Remarketing is an advanced strategy where you can re-target the users who have been to your site earlier and have not converted. It works on the basis of collecting cookies of those users and showing them tailored ads so that those users get encourage and become customers for you.

 

I am not sure what you mean by without Search and Display campaign here.

 

You can find more details about Remarketing here: https://support.google.com/adwords/answer/2454000?hl=en 

 

Here are the strategies you can follow for Remarketing: https://support.google.com/adwords/answer/2476691?hl=en

 

Pankaj

Re: Remarketing Campaign Setup?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Pankaj

I mean to say that can i create only remarketing campaign to a new adwords account. Only Remarketing in Adwords account. Hope you understand my concern.

Re: Remarketing Campaign Setup?

Top Contributor
# 4
Top Contributor

Hi Mandeep,

 

Yes, you can do that by clicking on Display Network only and then selecting Remarketing only. This would help you to create the Remarketing campaign in your account like this:-

 

Remarketing.png

 

Hope that helps!

Pankaj