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Remarketing Aduence Target & exclude

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How do you target a remarket audience but also exclude another remarketing audience in the same campaign?

2 Expert replyverified_user

Re: Remarketing Aduence Target & exclude

Rising Star
# 2
Rising Star

Hi Sandra Z,

 

You can select the appropriate list under ad group targeting and select the negative remarketing (screenshot here) list under campaign exclusions. However, it would be required only if one of your lists is a subset of the other. In that case, creating a rule based list would be more effective.

 

Feel free to write back with questions!

Sumanth

Sumanth Sridhar

Re: Remarketing Aduence Target & exclude

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Sandra,

When you go to the display campaign in the "interest & remarketing" tab, add the new targeting audience over there. Once added, go to the exclusions below add the remarketing audience you want to exclude.

Hope this helps.

Regards
Rohit Khanna

Re: Remarketing Aduence Target & exclude

Top Contributor
# 4
Top Contributor
The other alternative is to build a combination list .- i.e. all members of list A and none of list B - then target the combination list.