I am new to Adwords and running a test campaign for our business. Could you please help me out as to identify like why Remarketing ads are performing better than search campaign in Adwords for our business that caters to B2B model??
Thanks in Advance.
Re: Remarketing Ads
Mostly re-marketing campaigns perform better because the audience that you are targeting is already aware about you and have interacted with your website earlier.
It's like you want to buy something and you are researching for it. After visiting multiple website you think of buying it later and as you see an ad again for that you complete that purchase which result in a conversion for re-marketing campaign.
In my all accounts, remarketing performs much better than all search(except brand campaigns) and display campaign. CPA remains half as compared to other campaigns.