Hi all. New adwords user here with a question about targeting a region with keywords.
Is it better to target keywords that include the region, thusly:
goth baby clothes orlando, fl
Or is it better to restrict a campaign to a region and drop that info from the keyword, like so:
goth baby clothes
Re: Regional Targeting
This question does come up from to time;
Since Geo targeting is not perfect - the smaller the Geo-region targeted, the bigger the inaccuracy in identifying a user's location
If you are targeting a wide area, in a well-known location (e.g. Orlando), having the region name as a keyword (aka targeting by intent ) is a redundancy;
However; If you are targeting a small town or a suburb - I would also include it as a part of the keyword.
Read the following discussion:
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