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Regional Targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all.  New adwords user here with a question about targeting a region with keywords.

Is it better to target keywords that include the region, thusly:

 

    goth baby clothes orlando, fl

Or is it better to restrict a campaign to a region and drop that info from the keyword, like so:

 

    goth baby clothes

Thanks!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Nicholas L
September 2015

Re: Regional Targeting

Top Contributor
# 2
Top Contributor

Hello there;

This question does come up from to time;

Since Geo targeting is not perfect - the smaller the Geo-region targeted, the bigger the inaccuracy in identifying a user's location

If you are targeting a wide area, in a well-known location (e.g. Orlando),  having the region name as a keyword (aka targeting by intent ) is a redundancy;

However; If you are targeting a small town or a suburb  - I would also include it as a part of the keyword.

 

Read the following discussion:

Location Targeting or Location Keywords - which is best?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Nicholas L
September 2015

Re: Regional Targeting

Top Contributor
# 2
Top Contributor

Hello there;

This question does come up from to time;

Since Geo targeting is not perfect - the smaller the Geo-region targeted, the bigger the inaccuracy in identifying a user's location

If you are targeting a wide area, in a well-known location (e.g. Orlando),  having the region name as a keyword (aka targeting by intent ) is a redundancy;

However; If you are targeting a small town or a suburb  - I would also include it as a part of the keyword.

 

Read the following discussion:

Location Targeting or Location Keywords - which is best?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Regional Targeting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Awesome!  Thanks for the help.