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Regarding Phase words

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

To whom it may concern, Kindly advice?

 

Keywords : buy curtains

 

User Search :

 

1. "Where to buy new curtains"  (Does the ads appear) Yes or No

 

2. "Want to buy curtains" (Does the ads appear) Yes or No

 

3. "Curtains material where to buy" (Does the ads appear) Yes or No

 

4. "Where to buy new curtain"  (Does the ads appear) Yes or No

 

5. "Want to buy curtain" (Does the ads appear) Yes or No

 

6. "Curtain material where to buy" (Does the ads appear) Yes or No

2 Expert replyverified_user

Re: Regarding Phase words

Top Contributor
# 2
Top Contributor

Hello,

 

Phrase match type requires either that particular phrase to be there when user enters the query or the exact phrase with additional words before or after that. Apart from this, if you have close variants options enabled, then the close variants would also match with that.

 

More details available in this reference: https://support.google.com/adwords/answer/2497836?hl=en

 

Pankaj

Re: Regarding Phase words

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Go Go,
Welcome to the AdWords Community. If you're using Phrase Match, answers below.

1. No
2. Yes
3. No
4. No
5. Depends - By default, Phrase Match opts you into "close variants" which includes misspellings and pluarals/singulars. If you prefer not to match to close variants, you can opt out under your Campaign Settings.
6. No

If you'd like to show your Ad for all these queries, but are leery of Broad Match, consider using Broad Match Modifier.

Using Phrase Match - https://support.google.com/adwords/answer/2497584?hl=en
Broad Match Modifier - http://www.google.com/ads/innovations/bmm.html
Match Types - https://support.google.com/adwords/answer/2497836?hl=en

Re: Regarding Phase words

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Then if we use broad match for "buy curtains"

 

User search :

 

1. buy flower (Does the ads appear) Yes or No

 

2. buy new curtains  (Does the ads appear) Yes or No

 

3. curtains for sales (Does the ads appear) Yes or No

Re: Regarding Phase words

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
Hi Go Go,
If using Broad Match for buy curtains, answers below:

1. No
2. Yes, you'd be eligible to show
3. Yes, you'd be eligible to show

Keep in mind, if you're not explicitly bidding on the Keywords in #2 and #3, your Ad could sometimes have a lower Ad Rank than other Advertisers explicitly bidding on those Keywords, and in that case, it would not show.

Re: Regarding Phase words

Top Contributor
# 6
Top Contributor

@pankaj1782  and @vkore91 ;

Those questions are taken from Adwords certification  exams....

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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