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Regarding Google adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All... What are latest updates in google Ad words 2016??

Thanks in advance....

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Accepted by MosheTLV (Top Contributor)
August 2016

Re: Regarding Google adwords

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Avinash,

Get the latest month wise updates or features in Google AdWords here:
https://support.google.com/adwords/answer/6151102?hl=en

https://adwords.googleblog.com/


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2016

Re: Regarding Google adwords

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Avinash,

Get the latest month wise updates or features in Google AdWords here:
https://support.google.com/adwords/answer/6151102?hl=en

https://adwords.googleblog.com/


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Regarding Google adwords

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
hi

I think you should know about the changes in ad format especially for search campaigns.

regards,

zaby

Re: Regarding Google adwords

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Hi Avinash,
@Archit
Here are the latest updates -
Test changes to your Display campaigns with campaign drafts and experiments.

Share your ad's search preview using the Ad Preview and Diagnosis tool.

Remarketing lists for search ads can now run on Search partners sites.

TrueView in-display ads are now known as TrueView video discovery ads.

Gain more insight into customers’ conversion paths with cross-device attribution.

Take advantage of nearly 50% more ad space with expanded text ads.

Prepare your account to use "Conversions" instead of "Converted clicks" for automated bidding.

Measure the true value of calls with imported call conversions.

See why your extensions may not be showing with your ads using the Ad Preview & Diagnosis tool.

Cross-device conversions will be included in the Conversions column starting

Control user access on a managed account with the "Administrative owner" access level.

Turn on manager account notifications to quickly ID, prioritize, and act on important items.

Showcase your range of products, services, and prices with price extensions.


And here the updates that are going to happen soon in Adwords -

1] New Local Search Ads to Appear on Google Maps
2] Expanded Text Ads Get Double Headlines & More Characters
3] New Responsive Display Ads

Get ready for Responsive Display Ads. Soon you will just have to give Google a URL, headline, description, and image, and Google will create responsive display ads for you. You will be able to run ads that adapt to the content of the websites they’re on and apps in the GDN. This includes native ad inventory.

4] Changes to Device Bidding
Finally, some changes are coming to the AdWords bidding process.
Currently, advertisers set a base desktop bid and then set mobile bids as a multiplier on the base bid. This was introduced with Enhanced Campaigns. (And tablet is stuck with desktop, something a lot of PPC people have complained about, though tablet searches only account for about 5% of traffic and aren't growing.)

5] A Note on the Updated AdWords Interface

At the Performance Summit, Google also revealed an early look at the newly designed AdWords interface, which is coming in 2017.

Hope it helps!
Regards,
Loukik.