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Reactivating "paused campaigns"

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We paused our adwords campaigns from Oct to Dec 2016 (our off season), we are getting ready to turn on our search ads on 1st Jan. What is the best thing to do - restart 'paused' campaigns or create new ad campaigns from scratch?

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Marked as Best Answer.
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Accepted by topic author Barry S
December 2016

Reactivating "paused campaigns"

Top Contributor
# 4
Top Contributor

Yes, the historical data will get affected.

 

Please note that Ad rank is recalculated each time your ad is eligible to appear and competes in an auction.

 

You can copy the original campaigns and using the new ETA in the copied campaigns while keeping the old campaigns paused.

best practices for expanded text ads 

 

To make bulk edits you can use AdWords Editor.

 

 


Regards
Archit, AdWords Top Contributor, Community Profile
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View solution in original post

Reactivating "paused campaigns"

Top Contributor
# 2
Top Contributor

Hi @Barry S,

 

If you have some new offers, promotions and USPs to highlight then you can create new ad copies within the the old campaigns/ad groups and pausing the old ads. but if you want to continue the same services with same offers then you should re-enable the old ones.

 

If there is a need to change the keywords as well then you can proceed with the new campaigns setup.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Reactivating

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks.

Keywords will be staying the same.
Only ad text updates (moving to new Google extended ads) but no new offers
etc.

Will ad ranking, quality score etc be affected - as a result of being
pauseductive for three months?
Marked as Best Answer.
Solution
Accepted by topic author Barry S
December 2016

Reactivating "paused campaigns"

Top Contributor
# 4
Top Contributor

Yes, the historical data will get affected.

 

Please note that Ad rank is recalculated each time your ad is eligible to appear and competes in an auction.

 

You can copy the original campaigns and using the new ETA in the copied campaigns while keeping the old campaigns paused.

best practices for expanded text ads 

 

To make bulk edits you can use AdWords Editor.

 

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Reactivating "paused campaigns"

Top Contributor
# 5
Top Contributor

Set a start campaign using the "automatic" scheduling  option. Let the system "know", in advance, that you plan to launch a new  campaign. AdWords is a system which prefers either planned changes or gradual ones 

https://support.google.com/adwords/answer/2404203?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Reactivating "paused campaigns"

Top Contributor
# 6
Top Contributor

Hi Barry S,

 

It makes little or no difference to the system whether you start a new campaign or reactivate the paused campaign in terms of how your history will affect QS and other factors. Both paused and removed campaign will be considered in calculating these factors if the activity is within the look-back range. I don't know what that time period is.

 

The answer is in how much work you need to do to create a new campaign vs reactivating the paused campaign. Given your posts, it seems to me reactivating the paused campaign is the better option for you.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords