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Re-Marketing Campaign Best Practices

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When building a re-marketing campaign;

1) Should the campaign only consist of adgroups with re-marketing audiences?

2) Is there a negative affect if you have adgroups that contain affinity or in-market audiences withing the re-marketing campaign?

 

I have not been able to find a straight up answer. I have been told by some that re-marketing campaign perform better when set on their own. Some professional insight would be appreciated!

 

PS: I am in the automotive retail industry

1 Expert replyverified_user
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Accepted by topic author David W
February 2016

Re: Re-Marketing Campaign Best Practices

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi there;

This is a nice question...

I prefer setting a different remarketing campaign. The main two reasons are to allocate a spare budget and to have the reporting separated form the main campaign. I think many advertisers would echo these 2 arrangements;

As for your second question - if  you target affinity audiences (to expand your Reach) do it as part of the targeting methods set within the remarketing campaign itself.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David W
February 2016

Re: Re-Marketing Campaign Best Practices

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi there;

This is a nice question...

I prefer setting a different remarketing campaign. The main two reasons are to allocate a spare budget and to have the reporting separated form the main campaign. I think many advertisers would echo these 2 arrangements;

As for your second question - if  you target affinity audiences (to expand your Reach) do it as part of the targeting methods set within the remarketing campaign itself.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Re-Marketing Campaign Best Practices

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,
To be clear on your answer...
1) Re-marketing as stand alone campaign but I can add an affinity audience (AA) adgroup or in-market (IM) adgroup within the re-marketing campaign to expand my re-marketing reach?
2) or do I add the AA or IM audience within the re-marketing adgroup ?

example
NEW INVENTORY - Re-marketing (Campaign)
*NEW INV - RMKTG (adgroup)
*NEW INV - AA (adgroup)
*NEW INV - IM (adgroup)

Re: Re-Marketing Campaign Best Practices

Top Contributor
# 4
Top Contributor
Option 2: "add the AA or IM audience within the re-marketing adgroup".
However, If your RM list is big enough, I would not add AA or IM audiences at all.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Re-Marketing Campaign Best Practices

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you!