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Re: Adgoups getting spammed with fake searches?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
hi,
I wanted to understand the reason behind adding negative keywords. How does the help the CTR ?
1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Adgoups getting spammed with fake searches?

Rising Star
# 2
Rising Star

Adding negative keywords refines the search phrases your ads can be triggered for.

 

For example, if you add "free" as a negative keyword, your ads won't be eligible to be served for any search phrase that contains the word "free".

 

You can read more about negative keywords in the AdWords Help center learning material.


Theresa
Google AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Adgoups getting spammed with fake searches?

Rising Star
# 2
Rising Star

Adding negative keywords refines the search phrases your ads can be triggered for.

 

For example, if you add "free" as a negative keyword, your ads won't be eligible to be served for any search phrase that contains the word "free".

 

You can read more about negative keywords in the AdWords Help center learning material.


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*