ROAS Help Please
I use ROAS Auto Bidding in my campaigns for a long time. We have lots of conversion in last 30 days so it perform ok.
The thing is, that after many months of constant value per conversion, my client reduce the cost of sale of each products.
So, what I have to do?
-Give time to the ROAS learn new value per sale?
-Restart ROAS to start on learning mode from now? In case yes, how do I force it to start learning?
-Create new ROAS bid strategy?
From my point of view, there should be a way to send the order to start learning again from NOW, and not count OLD conversion value.
Re: ROAS Help Please
My understanding is that your client has decided to reduce conversion values in your campaigns. If it is only a slight reduction I'd leave the campaigns intact and untouched. If it is a considerable reduction and you can't convince the client to stay away from abrupt changes, I'd switch to another bidding option (e.g. to manual bidding) for about 30 days and then switch back to a new ROAS bid strategy again so as to force the system back to a learning phase.