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ROAS Help Please

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# 1
Visitor ✭ ✭ ✭



I use ROAS Auto Bidding in my campaigns for a long time. We have lots of conversion in last 30 days so it perform ok.


The thing is, that after many months of constant value per conversion, my client reduce the cost of sale of each products.


So, what I have to do?


-Give time to the ROAS learn new value per sale?

-Restart ROAS to start on learning mode from now? In case yes, how do I force it to start learning?

-Create new ROAS bid strategy?


From my point of view, there should be a way to send the order to start learning again from  NOW, and not count OLD conversion value.





1 Expert replyverified_user

Re: ROAS Help Please

Top Contributor
# 2
Top Contributor
Hi Marco,

My understanding is that your client has decided to reduce conversion values in your campaigns. If it is only a slight reduction I'd leave the campaigns intact and untouched. If it is a considerable reduction and you can't convince the client to stay away from abrupt changes, I'd switch to another bidding option (e.g. to manual bidding) for about 30 days and then switch back to a new ROAS bid strategy again so as to force the system back to a learning phase.


Re: ROAS Help Please

Visitor ✭ ✭ ✭
# 3
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The reduction is around 50% less. Is to much.
What about to set campaigns into CPA and then, moving to ROAS?

May be I have better control of the budget and goals.
Marked as Best Answer.
Accepted by topic author Marco0007
September 2016

Re: ROAS Help Please

Top Contributor
# 4
Top Contributor
Yup, I do agree. 50% is brutal. By the way, CPA is of course much more suitable for your purposes than the random example given above, i.e. manual bidding,