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RLSA works with keywords or auto targets??

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# 1
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2 Expert replyverified_user

Re: RLSA works with keywords or auto targets??

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# 2
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Hi Sachin S,

Welcome !

RLSA works with keywords.You have to add your remarketing list to an ad group that has keywords, bids and ads with a message tailored to customers on the remarketing list. These customized ads will show to people who have already been to your site when they later search on Google. These messages won't be shown to people who aren't on the list.

For further reference kindly visit the following link
https://support.google.com/adwords/answer/2701222?hl=en

Re: RLSA works with keywords or auto targets??

[ Edited ]
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# 3
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Hi Sachin,

As Shuva said, RLSA work with keywords only not with Auto targets..

Keyword search is the primary source of relevancy with RLSA campaigns with targeted audiences helping to further refine who is reached with keyword targeting. Basically, the remarketing list helps to refines a set of keywords.

In standard search campaigns, your bids, ads and keywords are the same for every search and every searcher. But if you knew which searchers represented higher value prospects, you might want to bid higher, show on broader keywords or present different ads to these customers to improve your results.

Please go through this link
https://www.en.adwords-community.com/t5/User-Articles/RLSA-Remarketing-Lists-for-Search-Ads/ba-p/392...

Hope this helps

Re: RLSA works with keywords or auto targets??

Rising Star
# 4
Rising Star

Hi Sachin,

 

You have some great advice here from Shuva and Xavier. I would only ask you to follow it and also to read up on this great article from our Community Manager Kathleen G.

 

You will get to know how exactly you can go about running and testing your RLSA campaigns.

 

Hope this helps!

 

Cheers!

 

Shashank

Cheers,
Shashank Singh, AdWords Rising Star |
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Re: RLSA works with keywords or auto targets??

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# 5
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hi shashank
can you please post that link
am not able to find that post

Re: RLSA works with keywords or auto targets??

Rising Star
# 6
Rising Star
Apologies Sachin!

Here is the link: https://www.en.adwords-community.com/t5/Advanced-Features/Reach-High-Value-Customers-with-RLSA/m-p/4...

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
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Re: RLSA works with keywords or auto targets??

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# 7
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Thanks Shashank xavier n shuva Smiley Happy

Re: RLSA works with keywords or auto targets??

Top Contributor
# 8
Top Contributor

Hi Sachin,

 

You can also run RLSA campaigns with DSA- Dynamic Search Ads (Under Auto Targets tab).

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: RLSA works with keywords or auto targets??

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# 9
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Thanks Rakesh......