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RE: Display Remarketing Vs Search Remarketing campaign

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# 1
Visitor ✭ ✭ ✭

Planning to run remarketing campaign for newly launched residential and commercial real estate for a developer.

The campaign objective is to drive registration of interest. Which type of campaign (search or display) will be more effective to have better impression number and why? Should it will be a standalone remarketing campaign or part of a campaign with its own targeting ad group?

 

Thanks.

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: RE: Display Remarketing Vs Search Remarketing campaign

Top Contributor
# 2
Top Contributor
Hi Dion,

Both type of Remarketing campaigns has different advantages, but you should test it first and then you can allocate your budget accordingly.

Remarketing for Search ads Require 1000 cookies list to run the Ads. https://support.google.com/adwords/answer/2701222?hl=en

Where as Remarketing for Display ads can run at 100 Cookies.

https://support.google.com/adwords/answer/2453998?hl=en&vid=1-635780710194375767-3678309213
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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