AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.3K members online now
2.3K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Questions regarding placement of advertising when using adwords-what determines where ad is located?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

in the sidebar or above?...

1 Expert replyverified_user

Re: Questions regarding placement of advertising when using adwords-what determines where ad is loca

Top Contributor
# 2
Top Contributor

Hi tewigleben,

 

In a word, Quality Score. Ok, that's two words. There is a certain minimum quality score that must be achieved to appear at the top of the page. Google does not disclose exactly what the requirement is. AdRank alone won't do it, so upping your bid won't help much.

 

What's the main factor in QS? CTR. What you can do is try to increase the CTR so your QS will go up and your ad can become eligible for top of page listing.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords