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Questions re setting up tags for dynamic remarketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The category example on this page https://support.google.com/adwords/answer/3103357#custom_parameters

appears to be wrong. It looks like they have just repeated the product page tags.

 

Also I'm not sure what to do with my multi-step checkout, is it 'basket' till they have paid, then 'purchase' on the confirmation, or 'basket', then 'purchase' for everything after?

1 Expert replyverified_user

Re: Questions re setting up tags for dynamic remarketing

Community Manager
# 2
Community Manager
Hi there,

In the right-hand column on the category row, it says "You can also add an advanced custom parameter to send AdWords the category type (example: ecomm_category)." It's just not shown in the sample code.

For your multi-step checkout, I think you're asking about which page type to choose? You'll want to use one of these:
home
searchresults
category
product
cart
purchase
other

I'm not sure about your checkout configuration, but I'd think you'd probably want to use "cart" until they reach the purchase confirmation page and then give that page the "purchase" value.

Let me know if that doesn't answer your question!

Re: Questions re setting up tags for dynamic remarketing

Community Manager
# 3
Community Manager
This 2013 thread has been closed to new replies.