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# 1
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Will Negative Keywords, shortening location radius and ad scheduling cut down on the possible impressions which factors into the impression share?

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Accepted by topic author ryan a
September 2015

Re: Question

ANP Community Manager
Community Manager
# 2
ANP Community Manager
Community Manager
Hi Ryan,

You ask a good question. In short the answer is yes, that should cut down your eligible impressions, which is one of the key parts of the impression share formula. Impression share can be defined as the number of impressions you received divided by the number of impressions for which you were eligible (based on your campaign settings). By making those setting more restrictive (ie. shortening the location radius of your targeting), you are effectively restricting the pool of instances in which your ad is eligible to impress.

Hope that makes sense!

ANP

Re: Question

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# 3
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Hello Ryan

Answer to your question is Yes and YES, Negative Keywords, Shortening location radius and ad Scheduling is one of the best way to reduce impression generated.

 

Cheers

David.

Re: Question

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# 4
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Thank You