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[Question] does the place where my website is hosted can affect performance?

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# 1
Visitor ✭ ✭ ✭

Greetings, i have an website and i use google adwords, my company is located in Brasil, São Paulo, we used to use a brazilian host for our website, but we changed to a host located in new zealand but our domain still remain .com.br, does the fact that my website is hosted in new zealand can make my performance in google search worse for users in Brasil São Paulo? would i get better results if i had my site hosted in são paulo?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: [Question] does the place where my website is hosted can affect performance?

Top Contributor
# 2
Top Contributor

Hi ClinicaHuxley,

 

As long as the domain name remains the same, you should see no difference in organic or paid search results. AdWords geo-targeting is based on the user's location, not the web server.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: [Question] does the place where my website is hosted can affect performance?

Top Contributor
# 2
Top Contributor

Hi ClinicaHuxley,

 

As long as the domain name remains the same, you should see no difference in organic or paid search results. AdWords geo-targeting is based on the user's location, not the web server.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: [Question] does the place where my website is hosted can affect performance?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Keyword quality score is partiality effected by site/page speed in relation to your users geo location. The server change to offshore host might have some negative effects on your pricing.