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Question about location setting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

does it make any sense to put a city on a location service and at the same time to target a specific zip code in this location?

 

if I increse the price by 20% in the city but not in the zip code what can happen?

 

thanks

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May 2017

Question about location setting

Badged Google Partner
# 4
Badged Google Partner

If the only bid adjustment is at the city level, and that zip code is within that city, then the bid adjustment will apply for that zip code, and every zip code within the city. If you want to bid more or less within that zip code, then it makes sense to add it to your targeting. You may bid more than 20% more for the zip code the business is located in, 20% more for the city, and X for a radius around the city (or zip code) as a "catch all", because location targeting isn't perfect. Smiley Happy

Tom

View solution in original post

Question about location setting

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hello,

 

If you are targeting city, then there is no need to add additional zip code for that city as it may overlap the results. You can increase radius according to the service providing areas.

 

You have to only use the ZIP-based option if you want to target specific locations in the city.

 

Hope this will help.

 

Thanks,

Aslam

Re: Question about location setting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you!
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May 2017

Question about location setting

Badged Google Partner
# 4
Badged Google Partner

If the only bid adjustment is at the city level, and that zip code is within that city, then the bid adjustment will apply for that zip code, and every zip code within the city. If you want to bid more or less within that zip code, then it makes sense to add it to your targeting. You may bid more than 20% more for the zip code the business is located in, 20% more for the city, and X for a radius around the city (or zip code) as a "catch all", because location targeting isn't perfect. Smiley Happy

Tom

Re: Question about location setting

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Make sense. Thank you!