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Question about cost and targeting schools?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I am not use to Google Adwords and could do with some advice.

My brother has recently opened a small local club and would like to target clubs and schools.

What's the score when targeting these keywords on Adwords? For example could I use the name of a school? I cannot see anyone else targeting these search terms which makes me think that there is a block on searching for these types of keywords. Is that the case or not?

Also, from my understanding PPC campaigns work on competitiveness. The more competitive the keyword the more expensive it is as it is based on a bidding system. I know keywords like web design could cost a few pounds a click-through. However what happens when there are absolutely no competitors? Does this mean it could cost just 1p per click?

Any advice on this would be welcome.

Thank you

Question about cost and targeting schools?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi @neil o

 

First of all you need to check the keywords search volume from the Keyword Planner. If a keyword has good volume and no is bidding on it then you might pay less CPC, the quality score of the keyword is also very important factor which can affect your CPC. I would suggest to add the relevant keywords which you want to bid and then optimize.

 

Regards

Question about cost and targeting schools?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

@neil o Am glad to assit you on this Forum , If i got you right , your friend opened a small local club and would like to target clubs and schools.

 

Let's Break it down

 

Am not sure if you will like to use the Search Network or Display Network or both the Display and Search Network .

 

However in this case i Recommend you use Display Network which will help you toto display Banner or Text Ads to Targeted Audience  of People who are intrested in School Clubs based on Location of the Club of your Friend. With the little Data i got from you i won't be able to shed more light . Cheers! 

Question about cost and targeting schools?

Badged Google Partner
# 4
Badged Google Partner

For example could I use the name of a school?

Yes, but that doesn't necessarily mean that anyone is searching for that term in enough volume to allow you to show an ad on search networks. You won't know for sure until you try. There are no "blocks" to any user search queries - Anyone can search for whatever they want. 

 

what happens when there are absolutely no competitors? Does this mean it could cost just 1p per click?

Maybe. Could be less. Again, just because you don't see an ad for a particular search term, doesn't mean that anyone else is actually searching for that term.

 

What kind of club are we talking about here? An extra-curricular activities club for youths, or a night club for college students?

Tom